Small Business Marketing is a Slow Burn

In today's fast-paced world, it's easy to fall into the trap of expecting instant results in all aspects of small business. However, marketing is not one of those things that can be achieved overnight.

Despite this, many business owners still view marketing as a tool solely for lead generation, expecting each aspect of their marketing to bring in fully paid-up customers. But this oversimplifies the role of marketing, which is much more about building long-term relationships with customers.

The best marketing is about nurturing and developing relationships over time, with existing customers as well as new ones. It's easy to become obsessed with attracting new customers at the expense of existing ones, but this approach is short-sighted. Selling to existing customers is not only cheaper, but it's also easier since they already know and trust your brand.

In fact, your existing customers can become your best referral experts. Building a loyal following and growing a successful business takes time, effort, and commitment. In terms of tactics to build your following, here are a few simple methods: 

• Ask for Google reviews and Facebook recommendations (this can also help your website’s SEO)

• Personalise your interactions with customers and tailor your communications to their specific interests. Invest in a CRM that automates these touchpoints for you. 

• Make it easy for customers to do business with you. Offer clear and concise instructions, and make sure your website and other platforms are easy to use. 

• Find ways to give back to your community. Connect with local schools, other local businesses or offer your services to the local community centres, like bowls clubs, RSLs or kindergartens. 

Have faith in your marketing strategy and don't write it off if you don't see immediate results in the form of new leads or customers.